Get an instant, accurate estimate of your WhatsApp Business API costs

This smart pricing calculator helps you strategically forecast campaign costs, plan your spending more effectively, and identify opportunities to optimise budget usage.

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Keep in mind:

Pricing is based on Meta’s official rates and may vary depending on your Business Solution Provider (BSP). Currency conversion and additional payment gateway fees may apply.

Estimate Your WhatsApp Conversation Costs

Powered by Meta's official global pricing.

Marketing
Utility
Authentication
Service

Promotional campaigns, offers, product announcements.

Estimated volume: 1200

Meta Rate

0.50

Per conversation cost based on region & category.

Estimated Monthly Cost

600

0.50 × 1200 conversations

Billing Notes

Utility conversations may be free inside the 24-hour service window.

Optimize Marketing Budget Using Accurate Predictions

Deliver timely support to your customers

Utility messages help businesses deliver timely updates, allowing customers to respond without extra charges.

Earn more as your business grows

Higher sending volumes unlock lower pricing tiers for better savings.

Tap into free gateways for engagement

Conversations started through Meta Ads or Facebook CTAs are free for up to 72 hours.

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