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The WhatsApp Business API is a communication solution designed for medium and large businesses to connect with their customers on WhatsApp. It enables companies to send automated messages, engage in two-way conversations, and provide efficient customer support directly through the WhatsApp platform.
To get started, businesses need to partner with an official WhatsApp Business Solution Provider (BSP), like us, to gain access. We'll guide you through the onboarding process, from account setup to API integration and verification.
Automation: Enable automated replies, quick replies, and chatbot services. Customer Support: Seamlessly handle customer inquiries in real time. Personalized Messages: Send tailored messages to engage users. Security: The API is encrypted, ensuring secure and private conversations. Global Reach: Connect with customers worldwide on a platform they already use daily.
Yes, but marketing through the WhatsApp Business API must adhere to WhatsApp’s guidelines. Only opt-in contacts can receive marketing messages. Also, WhatsApp has specific templates for messages, which must be approved before use to ensure they don’t violate policies.
Message templates are pre-approved messages used for customer notifications. They are essential because WhatsApp restricts unsolicited messages, and all proactive (outbound) messages to customers must be sent using these templates.
No, WhatsApp Business API is a paid service. Charges are based on conversation-based pricing, where fees apply to each conversation initiated. Rates vary based on factors like region, type of message (business-initiated or customer-initiated), and volume.
WhatsApp Business App: Ideal for small businesses managing limited customer interactions. It’s free to use and includes basic features like quick replies and catalog sharing. WhatsApp Business API: A solution for medium and large businesses that need advanced features like chat automation, CRM integration, multi-agent access, and message templates.
To verify your business, you need to go through the Business Verification process in the Facebook Business Manager. This process ensures the authenticity of your business and enables access to advanced features, including the green badge verification.
Yes, the WhatsApp Business API supports multi-agent environments. Integrating with a CRM or customer support tool allows multiple agents to handle conversations using the same WhatsApp Business API number.
Customer Service Messages: Respond to customer-initiated conversations within 24 hours. Notifications: Send approved templates for notifications, such as order updates, appointment reminders, and more. Marketing Messages: Allowed only to opted-in users and must follow WhatsApp’s policies.
All conversations are end-to-end encrypted, ensuring secure and private communications. In addition, your business and customer data are protected under WhatsApp’s data privacy policies and terms of service.
Yes, the API can be integrated with CRMs and other tools for seamless communication, data management, and analytics. This integration enables better tracking, customer insights, and streamlined operations.
Businesses have a 24-hour window to respond to customer messages without using a template. After 24 hours, businesses must use pre-approved templates to continue the conversation.
The setup process typically takes between 5 to 15 business days, depending on the business verification process, message template approvals, and integration requirements.
Yes, businesses can upgrade to the API by going through an official BSP. Once on the API, you'll have access to advanced features suited for larger-scale communication.
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